Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. Multi-channel marketing uses both direct and indirect channels to reach your target audience. Think of cross-channel marketing as, well, laser-focused.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Smashmouth Marketing

JULY 1, 2010

Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Is your marketing value embedded within the content prospects see as valuable?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Tony Zambito

MAY 13, 2011

  Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.    This supports recent observations I’ve had about buyers self-directing their buying cycles and it makes sense as they shift to this behavior the need for more information becomes essential.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 16, 2012

Twenty-something buyers are twice as likely to use social media somewhere in the buying process (49%) that 31-40 year olds, and almost 4X as likely than those aged 51+. Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Sword and the Script | B2B

FEBRUARY 8, 2022

If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? (click image for higher resolution). What sources of information do B2B buyers trust? 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149