Hubspot

AUGUST 14, 2015

Build credibility and trust in the early stages of the buying cycle, rather than soliciting attention via traditional, interruptive marketing and advertising tactics. Turn to other content creators to tackle larger content projects like ebooks and videos. Effective content always combines two things: Great storytelling.

Top of Funnel 28

Top of Funnel Content Marketing Planning Digital Marketing Funnels 28

Marketing Insider Group

JUNE 30, 2020

I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). Like white papers, eBooks will be some of the best content that you provide. finding better ways to repurpose content (57%).

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hubspot

SEPTEMBER 12, 2013

Each visitor on your website has different needs or is in a different stage of the buying cycle. They''ve created top-notch offers and stellar blog posts that speak to their audience, such as this one on storytelling in marketing. Just because advertising is mass-market doesn''t mean your website should be.

Paid Content 28

Paid Content Marketing Websites Thought Leadership Stats 28

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Unlike a white paper or eBook, video assets make people feel. Each of these four tips come from our latest eBook, The Modern Marketer’s Guide to Making the Most out of Video. Learn More Tactics!

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Content Standard

DECEMBER 5, 2014

This may be why consumer-facing marketers have inspired so many B2Bs with their storytelling approach: They’re finding B2B buyers aren’t so different after all. A storytelling approach here will get you far. Your salespeople are master storytellers, so sit down with them individually. They offer intrigue.

Top of Funnel 40

Top of Funnel Marketing & Strategy Lead Ranking Budget Programs 40

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. B2B marketers typically devote anywhere from a quarter to half of their total budget on live events, which are often their single biggest line item.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Webbiquity

JANUARY 5, 2016

Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. The Storyteller by Content Magazine. Reaching your ideal customer in all phases of the buying cycle is crucial. Stories must be authentic, creative and inspirational.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

MAY 15, 2013

However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Visual brand storytelling. You can't simply create blog articles, ebooks and whitepapers, publish them to your website and expect leads. Influencers can be included in everything from blog posts to eBooks and infographics. Marketers must invest in video storytelling.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

FEBRUARY 14, 2023

The ultimate goal of visibility is to inch people down the stages of the buying cycle. Take a look at how Workday does this in their storytelling ad, which shows the stories of people using Workday: We are Workday. You can also use hashtags, contests, and viral content to earn more shares and become visible in alternative ways.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Content Standard

MARCH 24, 2015

Oh my goodness, I could write an eBook series on this topic alone. Personas are dead, as is mapping content to the buying cycle. Deploy a storytelling approach that’s sticky. Besides, no one deserves to look as freaked out as these guys: Content marketing ≠ product marketing. The result? Then, a hike.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Content Marketing 40