Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MARCH 9, 2020

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. Leverage Visual Imaging: Buying from businesses is more of an implicit decision than explicit.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Employ Storytelling : Buying is more of an implicit decision. Wrapping Things Up. Nevertheless, the standard rules will never go out of fashion.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. & content reflecting on positive word-of-mouth-marketing (WOMM). B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. Focus on Visual Storytelling: Employ Videos in Content Strategies : .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40