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Content Audit Results: A Blueprint for Content Strategy (Part 1)

Content4Demand

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Go-to-Market Strategy.

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9 Easy Ways to Convert Webinar Leads into Sales

Hubspot

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

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7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. The same could be said about webinars.

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How to Use Content Curation to Improve Sales Enablement

Scoop.it

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

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B2B Sales Strategy: How to get more leads for B2B Business

Valasys

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey.

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Digital Events Are the New Black

Content4Demand

The session was packed with smart tips, insights and strategies to consider when you’re planning, promoting and executing digital events designed to deliver lasting value long after the event itself. He described a landmark event that Ericsson uses to continue “harvesting” content for the rest of the year.