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AI Powered Digital Transformation in B2B Marketing

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

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What is account-based marketing today and how has the space evolved?

Martech

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

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Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

ClickZ

This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently. You must shift to a digital transformation strategy to accomplish this.”.

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3 B2B Ecommerce Strategies That Win Executive Buy-in

Salesforce Marketing Cloud

For a proper, thorough assessment, ask yourself about how you currently go to market. Think automated messaging that reminds buyers to reorder and artificial intelligence tools to recommend related products or services during checkout. The answers will help a digital commerce partner identify a solution that works.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.