KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Regulatory Challenges.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Valasys

FEBRUARY 6, 2023

Putting good SEO practices in place will help you enhance the user experience for your customers. Did you know SEO can also impact the buying cycle? Done right, it will undoubtedly have a positive impact on the buying cycle as well. Branded keywords are vital because they exhibit customers who are ready to buy.

Lead Scoring 40

Lead Scoring Lead Ranking SEO CTR 40

Content Marketing Institute

OCTOBER 17, 2018

Understanding customers’ buying cycles can also help you improve conversion rates. For instance, if you publish blog posts every Monday, Wednesday, and Friday, does one day elicit more conversions than the others? Other trust-related content tactics include: Customer testimonials. MikeKamo Click To Tweet.

Conversion Rate 99

Conversion Rate Top of Funnel Conversion Click Rate 99

Ambal's Amusings

JULY 15, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. When creating a white paper, keep in mind the following: What are the reader's main concerns at this stage in the buying cycle? White Paper FAQs.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

SEO 59

SEO Practices Google Branding 59

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hubspot

APRIL 5, 2013

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

OCTOBER 27, 2011

You know exactly how many visitors, leads, and customers you got from Facebook. You constantly publish blog posts titled, "X Ways to do Y." ( Tweet this! ). You know what your prospects' buying cycle looks like. You obsess about creating content that appeals to prospects at all stages of their sales cycle.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28