Remove Buying Cycle Remove Curation Remove Storytelling Remove Marketing
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How to Use Content Curation to Improve Sales Enablement

Scoop.it

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Keep evaluating your content marketing. Going to (small) events is one of the most beneficial marketing routes you can take.

Trends 166
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Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

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Seismic and Microsoft: Designed to deliver exceptional digital experiences

Seismic

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. Selling in the digital age requires go-to-market teams to be more efficient.

Design 52
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

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Want to Take Your Brand’s Offline Model to the Web? Just Be Awesome.

Content Standard

This means different things for different companies, but it’s typically a mix of effective brand strategy, customer service, storytelling, and content creation. For brands in retail, content marketing could be the answer to winning in an increasingly competitive space. What are you really selling? Take a look at your shirt.

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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

Hubspot

Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. People not only began to buy those bottles, excited with their names plastered on the front, but they began to demand more. Whoa, meta, right?).