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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Content may indeed be King to the Internet fueled buying cycle.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Write case studies, eBooks, white papers, etc.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Check out this SlideShare case study for details on the process the company took to get there.

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How Smart Lead Nurturing Can Grow Revenue

LeanData

Just as the name implies, lead nurturing is about growing relationships at every stage of the buying cycle – even when potential customers don’t seem interested in purchasing your product or service. In deals that involve long sales cycles and have a large number of potential influencers inside a company, a steady stream of informative content needs to be shared to establish your credibility. Forward-thinking B2B businesses develop strategies for nurturing their prospects.

How Smart Lead Nurturing Can Grow Revenue

LeanData

Just as the name implies, lead nurturing is about growing relationships at every stage of the buying cycle – even when potential customers don’t seem interested in purchasing your product or service. In deals that involve long sales cycles and have a large number of potential influencers inside a company, a steady stream of informative content needs to be shared to establish your credibility. Forward-thinking B2B businesses develop strategies for nurturing their prospects.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view.

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

delicious b2bmarketing

So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle. Edward Brice in a recent interview on the Savvy B2B Marketing blog. “They have to stop focusing on the sales cycle and instead focus on the buying cycle.

How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?