Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Write case studies, eBooks, white papers, etc.
How Smart Lead Nurturing Can Grow Revenue
OCTOBER 13, 2015
Just as the name implies, lead nurturing is about growing relationships at every stage of the buying cycle – even when potential customers don’t seem interested in purchasing your product or service. In deals that involve long sales cycles and have a large number of potential influencers inside a company, a steady stream of informative content needs to be shared to establish your credibility. Forward-thinking B2B businesses develop strategies for nurturing their prospects.
Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Content may indeed be King to the Internet fueled buying cycle.
CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Check out this SlideShare case study for details on the process the company took to get there.
Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog
JANUARY 25, 2010
So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle. Edward Brice in a recent interview on the Savvy B2B Marketing blog. “They have to stop focusing on the sales cycle and instead focus on the buying cycle.
Email Marketing Best Practices from MarketingProfs Virtual Event
Modern B2B Marketing
JULY 12, 2010
With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail.