Buyer's Journey Marketing Budget Creation Paper Sales Management 
KoMarketing Associates
APRIL 7, 2021
For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. The data bears this out.
Hinge Marketing
FEBRUARY 22, 2024
Questions like these are what we designed this study to answer. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Today’s buyer journey often begins long before a company is ready to find a service provider.
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Vision6
JUNE 6, 2023
Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. People who opt in at this stage of the buyer journey are more likely to be highly engaged contacts. This is an extremely effective lead tactic to draw in quality contacts.
Hinge Marketing
MARCH 26, 2020
Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.
Marketing Insider Group
OCTOBER 26, 2020
Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. Every department in these organizations has had to change without any prior warning or planning.
FunnelEnvy
APRIL 1, 2024
Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%.
Unbounce
MAY 1, 2019
But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? What does top-of-funnel lead nurturing for SaaS include, exactly? For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Or should you be seeking direct signups to your product?
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