Oktopost

APRIL 7, 2022

The funnel is a multi-layered inverted triangle that offers a visual representation of how people become customers. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. But your social media data is a gold mine for lead generation.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. Third party channel tactic 44% of our survey participants say third party publishers are an effective channel.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

SnapApp

OCTOBER 18, 2018

It seems like a no-brainer: More leads means more conversions. Yet getting those leads (especially quality ones) isn’t always the easiest thing to do. Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Full Circle Insights

FEBRUARY 28, 2021

With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Case Studies.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SnapApp

MAY 2, 2018

In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . Leads at the top of the funnel need nurturing before they’ll convert. Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Delivra

NOVEMBER 14, 2018

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Enhancing the ability to identify sales-ready leads. Attracting more quality leads. Increasing micro-conversions in the customer journey. Map a workflow that reflects the buyer’s journey.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

SnapApp

MAY 2, 2018

In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Leads at the top of the funnel need nurturing before they’ll convert. Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content. Source ).

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. Regardless of how you choose to generate leads, it’s important to remember that no single approach works for every business.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Single Grain

JULY 8, 2021

On the face of it, lead generation is not a complex concept. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. Businesses often find themselves wasting their resources trying to determine lead quality with in-house filtering procedures that take forever to deliver results.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. We have spent nine years building a comprehensive platform that tracks and measures all campaigns, programs, events and channels in one place.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JANUARY 28, 2021

Drive Process and Investment Efficiency Across Channels (Including Digital). White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

Invented too by Full Circle founders, this patented technology improves funnel metrics and attribution models, allowing marketers to manage leads, contacts and campaigns more efficiently. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Additional Resources.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94

Full Circle Insights

JULY 9, 2020

Pick a message, content types, and specific channels and then test the combination. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

JUNE 16, 2020

Tight budgets are another factor: digital campaigns tend to be less expensive, and if done right, they can be great lead generators. To get digital marketing metrics right, you need a way to connect clicks from digital ad campaigns, social media channels and other digital marketing campaigns to leads inside the CRM system.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. B2B teams can use this opportunity for a reset so they can achieve great lead management. White Papers. Case Studies.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Now, let’s take a look at how lead generation works. It’s also the most essential.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Full Circle Insights

NOVEMBER 24, 2020

Improved business impact such as growth in pipeline or lead conversion rates. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. But keep in mind that the process has to lead to revenue to be an effective approach. Do velocity metrics show that leads are progressive more quickly? White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JUNE 22, 2021

Provide a plan for how you’d roll out an agile strategy: One tactic for winning approval for an agile marketing test drive is to rank campaigns in terms of performance and target those with the lowest ROI for replacement with an agile campaign. White Papers. Designing a Lead Lifecycle. Attribution Buyer’s Checklist.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

AUGUST 16, 2021

A program that leverages their skills can channel employees’ good intentions in a positive direction and help the larger community at the same time. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Additional Resources.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JANUARY 13, 2021

Launched in June 2020, The Digital Source Tracker is the only tool on the market that connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. White Papers. Gab DePietro.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Case Studies.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JULY 13, 2023

We are excited to welcome the talented employees, valued customers and trusted partners of Full Circle into the portfolio.” Go-to-market strategy expert Jason Ferrara is stepping into the role of CEO. I feel incredibly honored to join the team at Full Circle, alongside their loyal customers and valued partners,” shared Jason Ferrara.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

JULY 20, 2021

Millennials and Gen Z are the most diverse generations in American history, and they value the nation’s growing racial and ethnic diversity. They’re also more likely to look beyond any values statements your company might make and seek evidence that your business actually prioritizes DE&I. White Papers. Case Studies.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 12, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. White Papers. Designing a Lead Lifecycle. Attribution Buyer’s Checklist.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

AUGUST 26, 2021

White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist. The Elements of Great B2B Lead Management. Additional Resources.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 98

Full Circle Insights

AUGUST 8, 2021

Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Additional Resources. Case Studies.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Full Circle Insights

SEPTEMBER 8, 2021

White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist. The Elements of Great B2B Lead Management. Marketing is here to stay.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

FEBRUARY 8, 2021

Data integration makes it possible for the company to create highly personalised, relevant experiences for customers who are engaging with the organisation on digital channels. Many B2B marketers already use the company’s CRM to track leads through the marketing and sales funnel and create reports. White Papers.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

Funnel Metrics provides full funnel visibility inside the CRM, allowing marketers to track lead responses at every stage of the buyer journey. With tools to customize funnels to match the buyer journey and comprehensive conversion metrics, marketers can align with sales, diagnose process breakdowns and optimize operations.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

SEPTEMBER 30, 2020

They raised production values. We have the tools we need now to measure marketing’s performance across multiple channels. They’ll earn their seat at the strategy table by producing hard numbers that demonstrate marketing’s value. . White Papers. People were adapting on the fly, and it showed. Additional Resources.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

MAY 5, 2021

White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist. The Elements of Great B2B Lead Management. Do it for moms everywhere.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. Now, because of social distancing, you’ve likely reallocated those budget dollars to digital channels so you can keep engaging with customers. Budget efficiency is more important than ever during uncertain times.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

JULY 12, 2021

White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Attribution Buyer’s Checklist. Buyer Groups and Demand Units Demystified. Lead-to-Account Matching Buyer’s Checklist. The Elements of Great B2B Lead Management. Additional Resources.

Sales Management 88

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 88