Biznology

SEPTEMBER 17, 2019

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. And as the data helps you discern customer intent, move them towards their ultimate objective. Why not help them find what they really want? What is your visitor’s goal?

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Vision6

JUNE 6, 2023

People who opt in at this stage of the buyer journey are more likely to be highly engaged contacts. They could look something like give a little, get a little programs, or offer discounted membership or merchandise when someone refers a friend.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Martech Advisor

NOVEMBER 15, 2019

Fast forward a few decades and we are still in the throes of creating personas so we can map out the buyer journey. E-commerce brands spend oodles of time modeling what a person is likely to purchase based on these generalizations, and merchandisers are expected to create rules that to promote a product for people to buy.

Merchandising 54

Merchandising Intent Budget Programs Buyer's Journey 54

Contently

NOVEMBER 27, 2017

We have good intentions! But we come in too soon, interrupting our buyer. We have good intentions! Even if you can’t achieve that kind of data harmony yet, you can always conduct research to find out what buyers were feeling in the weeks, days, and moments before they made a purchase or signed a contract.

Work Management 167

Work Management Marketing Management Top of Funnel Planning 167

PathFactory

JUNE 5, 2019

But that resource center needs to be a hell of a lot better at content merchandising than the typical content dumping ground. Content merchandising is all about stealing the best ideas from e-commerce retailers. And let me be very clear: demographics, such as job title, industry, or company size, do not signal buying intent.).

Merchandising 40

Merchandising Demand Generation Content Demand 40

Martech Advisor

DECEMBER 16, 2019

Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. This requires businesses to take a holistic and customer-centric approach to develop IVAs that appear coherent across various channels and throughout the buyer journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8