Buyer's Journey Intent Merchandising Pricing 
Biznology
SEPTEMBER 17, 2019
Or just knowing I like “guitars” and recommending one that isn’t the right price point, lacks the right features, or doesn’t fit my needs. Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. What is your visitor’s goal?
Martech Advisor
DECEMBER 16, 2019
Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. This requires businesses to take a holistic and customer-centric approach to develop IVAs that appear coherent across various channels and throughout the buyer journey.
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Salesforce Marketing Cloud
MARCH 12, 2024
Reach an intentional audience: The very nature of an online search requires a certain level of intent. For example, 60% of shoppers say they use their mobile devices to research and compare prices or products while they’re in a store. The benefits of ecommerce SEO go beyond the digital realm.
Single Grain
FEBRUARY 3, 2020
.” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. True-Intent Study. Get A Free Consultation. Make Your Purchasing Processes Easier.
ClearVoice
APRIL 9, 2020
Create intentional content. Articles can be created for any stage of the customer journey since the focus and intent is customized per piece. I could also check availability in my area, get a price quote, and watch a slideshow of instances where fiber would be beneficial, including work-from-home. We can do better!
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