PathFactory

JUNE 5, 2019

But that resource center needs to be a hell of a lot better at content merchandising than the typical content dumping ground. Content merchandising is all about stealing the best ideas from e-commerce retailers. And let me be very clear: demographics, such as job title, industry, or company size, do not signal buying intent.).

Merchandising 40

Merchandising Demand Generation Content Demand 40

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. The data from Informa Engage is regularly edited & modified to ensure quality validation across all data sources.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Single Grain

FEBRUARY 3, 2020

” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. True-Intent Study. Create User Personas for Clearer Understanding.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

ClearVoice

APRIL 9, 2020

Create intentional content. Articles can be created for any stage of the customer journey since the focus and intent is customized per piece. PillPack, an online pharmacy subsidiary of Amazon, launched a niche site to target a specific audience within their target demographic. We can do better! Case studies. Does it work?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119