Remove Buyer's Journey Remove Intent Remove Merchandising Remove Website Personalization
article thumbnail

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

.” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. Dive Deeper: The Complete Guide to Getting Started With Website Personalization.