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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Enhancing account-based marketing.

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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Enhancing account-based marketing.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent Data Pitfalls to Avoid.

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

Like I mentioned above, the focus of modern content marketers is to know more about their buyers and enable those individuals and buying teams with relevant content— without making them fill out forms. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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What is B2B Demand Generation?

Inbox Insight

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Marketing and Sales teams need to work together throughout the buyer journey to ensure their needs are met at every stage.