article thumbnail

What Is a Creative Brief and How Do You Write One?

DivvyHQ

Here's a compilation from the content nerds here at DivvyHQ. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

article thumbnail

How to Create an Amazing Company Blog

Marketing Insider Group

Follow these steps when setting up your blog: Choose keyword-rich categories. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Set your blog URL structure to include the keyword or category name along with the article title. Don’t make your categories obscure or unique.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is a Marketing Strategy?

Marketing Insider Group

Process: Mapping content to the buyer journey has become a marketing mandate. But they don’t talk about the things that are actionable and really matter: the questions they ask, the keywords they use, the content they consume, and. DivvyHQ is our content planning and calendar tool. What makes you different or unique?

article thumbnail

How to Map Your Content to Your Strategic Goals

DivvyHQ

POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise.

Content 101
article thumbnail

The Cost of Bad Content Marketing

Marketing Insider Group

Emulate some of the best examples of quality content marketing from companies like Nutanix , Televerde , DivvyHQ and more. Consider mapping content to the buyer journey based on keyword / search signals. Document your content marketing strategy to gain alignment around the objectives and support from senior executives.

Cost 204
article thumbnail

How to Write an SEO-Focused Content Brief for Your Writers

DivvyHQ

We're going to go out on a limb here and say that the vast majority of high-performing SEO content has one thing in common: a content brief was developed that gave the SEO writer everything they needed to hit the goals of the piece.

SEO 109
article thumbnail

How To Create a Content Campaign Plan

DivvyHQ

Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.