Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. This provides a great way of adding context to your value proposition via conversation that facts and figures alone cannot.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

QuanticMind

SEPTEMBER 28, 2018

For example, a series of keywords such as “Donna Karen summer dresses size 8”” indicates that the consumer may be further along in their buyer journey than someone entering “summer dresses,” and thus, may be closer to making a purchase. Bid Optimization Tip 5: Track Conversions and Assign Values.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Choozle

JULY 19, 2019

While we respect fundamentals more than anything, we recognize that no two buyer journeys are often exactly alike. We help our clients capture their audience’s attention where it’s most valuable and then leverage those key moments where they’re demonstrating intent to drive revenue-based actions that really matter.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 48

SmartBug Media

APRIL 1, 2019

Beyond simply fostering connections among its 590 million active members , the platform is also a powerhouse when it comes to lead generation. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Absolutely! Filter through all the noise to reach the right people—for free!

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Ledger Bennett

MAY 7, 2020

It mirrors the buyer journey, sales intent levels, and all things between introduction to your brand up to conversion. Channels: Facebook Lead Gen Form, LinkedIn Sponsored Post (lead gen form), LinkedIn InMail, paid search, any type of CTA retargeting. How to Qualify a lead in the Marketing Funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? So how is Intent data different from standard web-based tracking data? Use cases for Intent data.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Hubspot

JULY 19, 2019

Everything from keyword research tools to Microsoft Excel and HubSpot's own ads tool is booted up to aid us in reaching you with the perfect ad at exactly the right moment in your buyer's journey. Instead, I'm taking a look at our CRM data, and using it to create very specific segments of leads that will go into my audiences.

Hubspot 73

Hubspot CRM Budget Programs Lead Scoring 73

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Read it: How to Use Intent Data (without Creeping Out Your Prospect). Use cases for Intent data.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DealSignal

JANUARY 25, 2023

This cross-departmental alignment allows you to create a more holistic and targeted approach, which in turn can lead to better results. This can lead to wasted time and resources, and can negatively impact the effectiveness of your ABM tactics. So, let’s get started! GET THE DEMO! #2

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

AUGUST 3, 2018

Over the past few years, retargeting has continued to grow as an effective way to acquire new leads and customers. The great thing about retargeting with content is that it provides an opportunity to connect with and provide value to prospects who aren’t yet ready to buy without coming across as too pushy. Ideal Assets.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94