Tony Zambito

DECEMBER 2, 2011

.  Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyer behavior is changing rapidly and requires BIG insights. Buyers are on a quest to be demand fulfilled. Buyers are developing complex networks that collaborate.

Trends 100

Trends Buyer Personas Lead Ranking Content 100

Tony Zambito

APRIL 17, 2016

For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. Interestingly enough, as well, is after a few years of CMO tenure trending upwards, the average tenure is trending downward. Could there be a correlation here also?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Hubspot

APRIL 27, 2023

Once you have a good idea of your goals and the role you'd like to have, you can start looking for jobs that will give you purpose and fulfillment. You need to understand the buyer's journey, too, to create the most effective sales pitch. Build good communication skills.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 74

Tony Zambito

NOVEMBER 2, 2016

Readiness can consist of: Unmet Needs and Goals : For organizations today, the imperative is to be aware and informed about unmet customer needs and goal-fulfillment aspiration. As we move deeper into the 21 st Century and rapid digitization of the global economy, organizations today will need to establish fundamental readiness to adapt.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

OCTOBER 18, 2015

And, began the era of marketing fulfilling the role of going beyond just brand advertising, but also building awareness and enabling buyers to research solutions. Marketing now had a responsibility to know more about buyers and customers in a way that was beyond just advertising.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Orbit Media | Co-founder and CMO. . . Triblio | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Aberdeen

MARCH 21, 2018

By analyzing the good and the bad regarding your competition’s fulfillment processes, you’ll know exactly what you need to do to make your prospective customers more than happy to give you their hard-earned cash. Analyzing Your Competition’s Post-Purchase Processes.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

SnapApp

OCTOBER 3, 2017

Truth is: The modern B2B buyer journey has become far more complex. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Triblio | CMO. . . Orbit Media | CMO. . . Sales did their thing. Departments operated in silos. . Andy Crestodina.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. Vengreso | CMO. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

APRIL 15, 2021

CRM data is widely credible and accessible across teams, and those qualities are necessary to fulfill the ultimate purpose of the measurement sprint, which is to inform future decisions on campaign investment. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Got CMO Skills?

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85