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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

Weaving the human element into your writing means speaking to a person in a warm, relatable manner, beyond the parameters dictated by your buyer personas , target audience or ideal consumers. Buyer’s guides. Buyer personas. Do their beliefs align with the branding and buyer personas of your client?

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Can a Former Journalist Be a Content Marketing Writer?

DivvyHQ

And at the heart of what both professions do is storytelling. While journalists have more rigid guidelines in content planning, each group uses some type of content calendar or editorial calendar. If you have content guidelines for your brand, they’ll know how to follow it to ensure consistent tone.

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To Vitalize Your B2B Marketing Collateral, Start Telling Stories

KEO Marketing

And storytelling is rapidly joining marketing automation and business intelligence as a must-have skill for B2B marketing agencies in the months and years ahead. But what if your brand already invested in a substantial volume of marketing collateral without regard to storytelling? When it comes to storytelling, it’s ok to start small.

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5 Ways To Improve Your Brand’s Storytelling

Navigate the Channel

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. Develop Personas Once you have gathered data and segmented your audience, create individual personas.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Content marketing: What is more important than strategy? by GO Marketing.

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Why AI is Not Taking Over Content Marketing

Marketing Insider Group

Brand storytelling is unique to each individual company. One of my favorite Marketing Insider Group blogs is one we wrote about why most of the buyer personas that agencies help you make, well — suck. But buyer personas are a huge buzzword in the content world. it’s all against the Webmaster Guidelines.

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Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

Brandpoint

It’s a key part of successful storytelling which is essential to your content marketing efforts. Meanwhile, update existing content to reflect the current guidelines so that voice is consistent across channels. Too often people don’t have a well-defined voice or it is inconsistent across channels.