Hubspot

APRIL 3, 2013

Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas -- they're the personas of the people you do not want to target in your marketing. This is the VIP, red-carpet tactic we all know and love (or love to hate). 2) Leverage Exclusivity.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

JANUARY 15, 2021

So how do you implement this tactic successfully? Create negative, or exclusionary, personas. Let's start with something a little bit easier to swallow than just being a total grumpy pants: exclusionary personas. This is the VIP, red-carpet tactic we all know and love (or love to hate). Leverage a little exclusivity.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

Single Grain

APRIL 17, 2023

B2B SEO is a critical component of any successful digital marketing strategy, as its purpose is to put the brand in front of the right target audience to increase sales and brand visibility. By ranking in the SERPs, you get the chance to grab your target persona’s attention which can lead to higher conversions. Feel free to steal it.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

MARCH 2, 2020

97% of marketers report that video helps users understand their products or services better – and also helps to increase sales. Many teams set out to add video to their marketing strategy without having a clear idea of how much it's going to cost them or a clear idea of the process — especially pre-production. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Outgrow

SEPTEMBER 20, 2019

And lead generation is the process of collecting those leads. It is, undoubtedly, one of the holy trinities in the process of lead conversion. Let’s talk about how you can use Outgrow interactive content for your lead segmentation process. Lead nurturing is the process of building a relationship with your clients.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75

Single Grain

JULY 30, 2019

1) You’re Using Outdated Tactics. So if you think your SEO isn’t working, take a look at the tactics you’re using and see if they’re simply out-of-date. Here are some examples of outdated SEO tactics in 2019: Content Machines. So if your SEO is failing, check your site dwell time. billion in sales ? That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

nDash

AUGUST 20, 2020

From there, you get a step-by-step breakdown of the process Ahrefs uses to republish content. What’s unique about these guides is that Ahrefs uses its own platform to execute the process. Now, white papers are moving back to the bottom of the funnel and offering deeper, more product-oriented (or technical) information.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Outgrow

OCTOBER 21, 2019

In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. One of the most important aspects of SEO is dwell time. Interactive content is a great way of increasing the dwell time on your website. Content Marketing. What is content marketing?

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40