Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective
Marketing Insider Group
AUGUST 3, 2020
ABM gives the sales team fewer leads to work with. In order for a team to see the real benefits of ABM, it absolutely needs to be in line with both the sales and marketing team. In order for a team to see the real benefits of ABM, it absolutely needs to be in line with both the sales and marketing team.
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