The Point

DECEMBER 17, 2010

(KS) Before the Internet, the B2B buyer making a complex decision had relatively few sources of information. The vendor sales person was the primary gateway to information the buyer needed to decide – a tremendously powerful position. Vendors leveraged that knowledge gap. Fast forward to today. HS) Thanks Kathleen!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Golden Spiral

FEBRUARY 26, 2019

A caution before we begin: your product launch will not live up to your expectations unless grounded in two things: You must fully understand your Buyer Matrix — who your buyer is, what motivates your buyer, and the real, career-challenging problem your buyer needs to solve. back to school, new fiscal year, etc.).

Product 90

Product Webinar Metrics Cross-Selling Planning 90

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? We call this the “Internet fueled buying cycle.&# Content is King? The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Delivra

NOVEMBER 14, 2018

It’s no wonder marketing teams heavily rely on marketing automation for successful outcomes. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. More than half of B2B marketers are using marketing automation.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. content to back it up and help provide decision support materials through the buying lifecycle / relationship steps. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Addressing Changes in the B2B Buying Cycle. by Marketing Automation Software Guide. The Future of Buyer Relationships by Business2Community.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

B2B Digital Marketer

OCTOBER 5, 2020

00:36 – Paul Slack’s background in B2B Digital Marketing. 05:23 – The planning pillars in B2B digital marketing. 15:15 – The B2B buying cycle. 33:17 – The one question every B2B digital marketer should ask themselves. Uh, and the tension that they’re trying to buy is here, take our demo.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

OCTOBER 8, 2019

That means the business buyer needs to justify the need (why is this better than the way we do things now?) B2B marketers need to produce content to help the buyer answer questions and obtain approval. Do you like the green or the blue better? It’s your money, so these are your decisions to make.

Enterprise Management 236

Enterprise Management Work Management Marketing Management B2B Marketing 236

Webbiquity

APRIL 12, 2016

These same six questions can provide the basis for formulating your content marketing strategy. Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns. Who: Start by thinking very specifically about the audience for your content.

Marketing Report 100

Marketing Report Marketing Strategy Marketing & Strategy Content Marketing 100

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue".

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40