6sense
DECEMBER 9, 2021
Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Marketers need to go beyond basic intent, though.
Martech
OCTOBER 28, 2021
.” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.
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Only B2B
JUNE 30, 2023
In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.
Content4Demand
NOVEMBER 5, 2021
How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.
6sense
NOVEMBER 2, 2021
Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. The Dark Funnel is brimming with anonymous buyer intent data. Where it resides — both in terms of internal and external data sources.
Content4Demand
APRIL 9, 2021
This includes improving filtration capabilities to prevent unqualified leads from slipping through the cracks, as well as identifying intent signals and refining insights into the likelihood of lead action. Interest, which leads to intent signaling and identifies if a company’s in-market and looking for new solutions.
Madison Logic
OCTOBER 11, 2022
And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.
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