Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. Another crucial Account-Based Marketing tactic here is content syndication.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Inform Your Content Topics with Buyer Intent Data. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Inbox Insight

MAY 7, 2024

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. Our guide explores lead magnets and provides you with a rich compilation of examples.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

MAY 25, 2023

Intent data refers to the digital signals that indicate a prospect’s interest in a product or service. One of the key benefits of using intent data in the B2B industry is that it allows marketers and sales teams to understand their prospects’ behavior and interests in real-time.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Account-based marketing tools. We’ve added more collections of apps that are hand-curated for different types of business and users, such as: Popular apps. Apps for marketing teams.

Marketing Automation Services 78

Marketing Automation Services Work Management Marketing Management Advertising Agencies 78

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Lusha

DECEMBER 18, 2023

Sure, having the skills to nurture leads once you get them in the door is essential for any good SDR. After all, the less time you spend validating data, the more time you can spend moving qualified leads through your pipeline. But you can also glean other benefits, including: Better marketing qualified leads (MQLs).

Lead Ranking 52

Lead Ranking Tools Sales Qualified Leads Bombora 52

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Content marketing costs 62% less than traditional marketing and generates up to 3X more leads. TABLE OF CONTENTS: ↓ What Is a Content Marketing Agency.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

SalesIntel

JUNE 9, 2023

We will delve into an overview of Cognism pricing, focusing on the value provided and pricing structure. Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making.

Price 52

Price Pricing Planning Marketing Automation Services 52

SalesIntel

DECEMBER 9, 2024

Jumping into tactics without a well-thought-out sales enablement plan means SDRs might end up drifting aimlessly, wasting time on unqualified leads and burning energy and budget along the way. For instance: Are leads slipping through the cracks because of inefficient handoffs? Is outdated or irrelevant content holding back conversions?

Sales Management 40

Sales Management Top of Funnel Tactics Budget Programs 40

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. The new solution, eCHO, uses AI to enable marketers to identify and target accounts across channels. CIO Review: Marketing Campaigns Need Data.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

NetLine

JUNE 5, 2023

Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s assets usually account for 0.03% of all content. For years, our clients gladly worked with us to source first-party leads that specifically engaged with their own content. Intent data promised to simplify or even solve this issue.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

Intent Data 52

Intent Data Intent Ideal Customer Profiles Bombora 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. Welcome everybody.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40