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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics! How can your brand keep up?

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7 Best Buy Now Pay Later Sites of 2022 Ranked and Reviewed

Hubspot

Buy Now, Pay Later sites have exploded onto the market in the last few years. Then we used those to find the 7 best Buy Now Pay Later sites of 2022. Afterward, read on to learn more about how BNPL apps work and how they affect your credit score: What are the best Buy Now Pay Later sites? What are Buy Now Pay Later apps?

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service. Social messaging will increase the need for humanization.

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There’s a new B2B mandate

Canadian Marketing Association

OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics.

P2P 48
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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? While marketers are getting results from them, there are some serious flaws in online display ads.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. Managed service providers can also use Adobe to manage websites for their customers. You can set up a knowledge base to give customers a self-service option on your platform.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.