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Strategic-IC
FEBRUARY 6, 2023
In an instant, the pandemic plunged businesses into a new era of Zoom meetings and remote setups, and the ways in which we engage with our target audiences had to adapt. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.
ClearVoice
JANUARY 14, 2020
When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.
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ViewPoint
JANUARY 24, 2012
He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.
KoMarketing Associates
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? So, as it turns out, we still have work to do. Steal from B2C.
B2B Marketing Insights - WE
APRIL 27, 2018
Like all businesses, we were seeking growth. And how do you grow a business? There’s a world of difference in terms of likes and dislikes, standards, budgets, individual market demands, intent & personas. Variation pushes businesses beyond their baseline. This is another major factor that distinguishes B2C businesses.
B2B Digital Marketer
MAY 27, 2021
They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). He is a strategy first multilingual global marketing and sales consultant who has successfully driven business growth in more than 100 countries driving revenue in the 10s of billions of dollars.
Sprout Social
JUNE 27, 2023
I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C. Don’t talk to businesses about a product. At the end of the day, we’re people talking to people. Talk to people about their problems. Going back to Jacob Shipley, it’s about people to people.
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