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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie’s LinkedIn: [link]. If you want to establish trust with your customer, you must show your true self and keep it real. ” “Authenticity is the alignment of what you think and feel with what you say and do.”

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Also, if the original article is a trending topic on LinkedIn, you might be able to get it into the “Daily Rundown” or trending discussions by linking to the article and writing your thoughts as a status update. This information is typically available in media databases and on LinkedIn and Twitter. Click To Tweet.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? We pitch them to Gloria or Bob. B2B marketers don't target Monolithic Company X or Big Conglomerate Y.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

We live in a P2P world. The in-market accounts were served the targeted display ads and LinkedIn ads through 6sense, leading to a personalized landing page and kicking off personal outreach from the AE to the account with tailored messaging specific to their needs. Gated content is dead. We no longer score leads or track MQLs.”.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature.