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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

Sales, marketing, and growth operations are all now speaking one truth, and our entire process is data-driven.”. Full story: MindTickle, a comprehensive solution for sales enablement and readiness outcomes, is all about a data-driven approach to setting revenue teams on the path to success, through effective and ongoing sales onboarding.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Align Social with Sales & Marketing. Great news, right!? Steal from B2C.

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How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). He is a strategy first multilingual global marketing and sales consultant who has successfully driven business growth in more than 100 countries driving revenue in the 10s of billions of dollars.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.