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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. Leverage the power of intent With ABM, organizations have the ability to pinpoint exactly who they should be targeting.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

What I’m about to share may or may not be surprising to you: you don’t have to beat the algorithms, you have to work with them. . P2P over B2B. I’m not claiming you’re a robot, but there’s a lot to be said about empowering your employees to be the voice of your brand.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie’s LinkedIn: [link].

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? So, as it turns out, we still have work to do. Steal from B2C. Global vs. Local.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. LinkedIn: The In Academy with Ron Nash. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. LinkedIn: The In Academy with Ron Nash. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. LinkedIn: The In Academy with Ron Nash. By Tatiana Ceresa.