Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. It has the power to grow a business.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Industrial Marketing Today

NOVEMBER 16, 2009

“For your exclusive copy of “How To [Achieve a specific big result you’ve always wanted] in 5 Weeks or Less” – only available for the next 10 days – enter your name and a valid email address below and hit “Send Me My Copy Now!” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Hubspot

MAY 31, 2013

Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy. Inbound marketing before a website redesign, or after? All are valid reasons. which way is better?

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. You recognize that others have valid input. What 2011 Indicated.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Email Marketing.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Hubspot

JULY 9, 2012

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Pretty impressive, eh?

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28