Content Standard
DECEMBER 14, 2023
A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.
Heinz Marketing
MAY 2, 2018
By Matt Heinz , President of Heinz Marketing. There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need to be a professional writer to have successful B2B blog, but you must be able to write clearly and provide valuable content. Structure is key.
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Writing on the Web
SEPTEMBER 22, 2010
Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems.
Brandpoint
DECEMBER 27, 2018
The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. Content marketing isn’t just a brand awareness play.
Hubspot
MAY 31, 2013
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy.
Marketing Insider Group
OCTOBER 11, 2021
In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.
Buzz Marketing for Technology
JULY 24, 2008
trust your instincts. < O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. What you will end up with is a list of things that are clearly not working properly or effectively, and some validated hypotheses about why they arent. Judith Meskills SocSW Blog.
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