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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

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Starting a Blog for Your Business: Checklist

Sharpspring

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. Google My Business.

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11 Essential Business Blogging Software Features

Hubspot

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

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Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Syndication and blog directories. Technorati and AllTop are two of the general-topic blog directories.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

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15 Blog KPIs You Should Already Be Tracking

Hubspot

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. Analytics, my friends. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users. Are you neglecting your blog''s SEO ?

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