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Branded content just another shade of fake news?

Biznology

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. An uninvited pitch, no matter how cleverly constructed will fail in this genre without a storyteller and a listener.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

He regularly writes about popular SaaS blog topics like leadership, growth strategy and marketing. Brian Halligan's website and some of his posts: Growing Businesses Need a Growth Stack. Inbound Marketing vs. Outbound Marketing. Storytelling Is Great, but Is It Enough? . 15) Joel York.

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5 Steps to Creating a Long-Term Content Strategy in 2019

SmartBug Media

This process is known as content marketing, which is really just the art of business storytelling. To get started, below is a list of steps you should consider adopting to create a long-term content marketing strategy. Check out HubSpot Academy’s free Business Blogging Strategy course.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”

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9 Ways to Instantly Improve Your Content

Hubspot

Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. As a business creating content, it is important that you show you believe in the information you are distributing.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Content Marketing Courses.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

It is a great way to combine storytelling with product demonstration tailored to a specific target audience. Please share with your friends and followers: Related posts that may interest you: The 6 essential rules of a website redesign – Ignore them at your peril Are You Creating Irresistible Offers with Your Email Marketing?

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