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17 Google Marketing Tools You Should Be Using

Hubspot

So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer. 17 Helpful Google Marketing Tools for Business. Google My Business. Want to get yourself some free advertising on Google ? Google AdWords.

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

Shortly after the update, Instagram decided to make nice with its revised terms of service and roll back many of the original advertising policies Instagram had set in place. As a marketer, make sure you’re paying attention to Instagram’s new updates regarding advertising and its connection with Facebook.

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Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Direct users to mobile,social anywhere. Direct users to mobile,social anywhere. Create Calls-to-Action. Your dog ad was cute, now what?Direct

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas. It also discusses the concept of machine learning.

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8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Identifying the target demographic of a social networking site isn’t much different of a task as it would be for any traditional form of advertising or business communication. Where are they using it (mobile vs. desktop)? You need to be able to answer 5 basic questions: Who is using it? What are they using it for?

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The Ultimate Guide to Video Marketing

Hubspot

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Brand Videos.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. An individual or group of people usually maintains a blog. Business Blogging. This is short for web log or weblog. It does not, however, do your taxes. Need an example?