Industrial Marketing Today

SEPTEMBER 3, 2010

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

JUNE 12, 2012

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. Think of the data point you need, and an industry website that publishes that type of data -- we love data from eMarketer, for example. 5) Data-Rich Websites. Did you know that?

Blogger 28

Blogger Top of Funnel Tools Business 28

Webbiquity

APRIL 14, 2014

54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. ( eMarketer ). eMarketer ). eMarketer ). eMarketer ). 7 Business Blogging Stats and Facts. 76% of B2B companies maintain blogs. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Roughly 60% of business blogs are updated at least twice per week. Another study found that while 60% of businesses have a blog, only 35% of those (i.e., New Media Expo Blog ). eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Cisco; Optinmonster). Optinmonster.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). 7 Reasons Every Business Needs to be on Twitter , February 10, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

JUNE 4, 2011

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

markempa

MARCH 2, 2007

Microsoft RSVP. and it pointed toward this web site.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). eMarketer ). B2B PR Sense Blog ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). eMarketer ). B2B PR Sense Blog ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

85% of B2B buyers believe companies should present information via social networks. eMarketer ). eMarketer ). 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. Organic search leads have a 14.6% close rate, compared to 1.7%

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Social Information. Business (266).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100