Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. Behind a landing page form?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Moz

MAY 6, 2019

I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Do keyword research.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

AUGUST 25, 2014

Use this free template as a guide to help you set your SMART goals. Set up a landing page for a demo or consultation. Turn that into your "about us" page. If you need some inspiration on how to make the most of your existing marketing materials, check out this blog post. Stick to that deadline!

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. 2) Target Persona of Blog Post. Next, consider the audience – or buyer persona – you’re targeting in the blog post.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 24, 2012

That means if you haven't developed personas yet, now's the time. We've talked a lot in the past about how to create buyer personas -- you can read a comprehensive guide to conducting the research here , and download a free template to fill in that research and actually compile your buyer personas here.

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

SEPTEMBER 24, 2019

You can choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website that aligns with your business' goals. It could link to your homepage, a landing page, a contact sheet, a video, or somewhere else. Create custom page tabs.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 10) Buyer Persona.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28