Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. This is where creating your buyer personas comes in handy. The List-Based Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. just kidding!

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Rework Existing Offers for Personas. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

SEPTEMBER 24, 2012

Should your template have a right aligned image, or left aligned? 6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Test out different image types to see what strikes your readers' fancy.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

APRIL 6, 2012

Creating easy-to-follow guides and templates for your various marketing assets like ebooks, presentations, etc. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 3) Skill/Topic/Persona Tags. 2) A Visual Cover. 7) Social Sharing Buttons.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

DECEMBER 28, 2012

We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! Once you download your free templates, you'll be able to create many of the following 11 different types of marketing emails with the greatest of ease -- and design proficiency! 5) Co-marketing Emails.

Template 28

Template Email Marketing Co-Registration Planning 28

Moz

MAY 6, 2019

I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Do keyword research.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

SEPTEMBER 17, 2018

Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution. What buyer persona are you targeting? This may be a segment of your company’s typical buyer persona.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

FEBRUARY 6, 2012

When deciding on style and tone, be sure to consider your target audience and buyer personas in the process. Section 3: Personas. This will be particularly important if you outsource content creation or rely on many contributors to keep your business blog running. Which style and tone would resonate best with them?

Template 28

Template CMS Development Content Rules 28

Hubspot

NOVEMBER 13, 2012

Do you have a business blog? Use these tools to widen the top of your marketing funnel, and spread awareness about your business. To be more effective at targeting, o ne of the first things any marketer needs do is identify their buyer personas to determine who it is they should be marketing to. Check 'em out!

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. 2) Target Persona of Blog Post. Next, consider the audience – or buyer persona – you’re targeting in the blog post.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

AUGUST 25, 2014

Use this free template as a guide to help you set your SMART goals. If you need some inspiration on how to make the most of your existing marketing materials, check out this blog post. Mistake #4: Trying to do inbound without a blog. Check out the business blogger''s ultimate guide to mastering lead generation here.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

DECEMBER 29, 2014

Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. And you can download a template to document each of the steps below here.). Why does your blog exist? 2) Buyer Personas.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. Evergreen Content. Personalize.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 24, 2012

That means if you haven't developed personas yet, now's the time. We've talked a lot in the past about how to create buyer personas -- you can read a comprehensive guide to conducting the research here , and download a free template to fill in that research and actually compile your buyer personas here.

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Hubspot

NOVEMBER 19, 2020

Planning starts with a well-documented blog strategy, which you can dive into in our Business Blogging Course. It's important to learn what works well for your buyer persona , but you can use these guidelines as a starting point. 55% of bloggers see results from blog posts with 2,000 words or more.

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

JULY 31, 2019

Use these two data points to create your buyer persona. Your buyer persona(s) act as models of your ideal customers and content consumers and represent their pain points, information preferences, and motivations as you build out the rest of your content distribution strategy. Create your content.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

SEPTEMBER 24, 2019

Start populating your Page's timeline with content by handpicking your best, most helpful blog posts. If you're strapped for resources but maintain a business blog, you can try connecting your blog to auto-post links to new blog content you publish. Cover photo: 851 px wide by 315 px tall.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

APRIL 27, 2015

Every post you create should be designed to provide a solution to one of your buyer persona's pain points. However, writing without clearly defined buyer personas in place is essentially the equivalent of blasting rap music at Grandma's 90th birthday. Check out these free buyer persona templates to get you going.).

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 10) Buyer Persona.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28