Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Thanks for emphasizing the point! This is a constant.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 17, 2010

More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I also like Adam Needles “Buyers 2.0″ Therefore 2000 leads will generate 2 sales.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 1, 2010

Well we need to focus on wringing out every lead and every deal from our funnels. Lists became “tired&# as response rates drops. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Squeezed out.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 12, 2010

Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline. Traditionally a lead can take weeks if not months to be entered into the pipeline, as often the lower level prospect is the first contact. Most companies have previously experienced lead “traction” issues.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. So how do you mine these contcts for leads? But if you want to email me something valuable I might read it.

Sales Management 100

Sales Management Paid Search Agency Lead Ranking Lead Scoring 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites. His online presence (at least his brand) will ultimately crash and burn. And that’s the problem.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Directive Agency

JULY 26, 2016

Most SEO guarantees I’ve seen state a specific (high) result in a short span of time (months) which encourages shady crash and burn SEO. Things like being Moz recommended , having an A+ BBB rating , etc. How have the non-branded SEO efforts improved leads and sales? When you stay clear of these things you will be well set.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76