ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Zoominfo

MAY 3, 2020

Marketing attribution enables marketers to optimize their strategies and allocate budget and resources to the channels that generate the most conversions. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. This category includes two primary models: 1.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus #4 Creating Engaging Content Content is king in digital marketing. Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ScanmarQED

JANUARY 10, 2024

Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. How much advertising budget do I need?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

BOP Design

AUGUST 14, 2018

(Stay tuned at the end for links to other articles discussing marketing tools.). Analytics Tracking + Reporting. At the heart of a strong B2B marketing plan is data. There are two main tools that we find helpful in tracking and reporting data for marketers: Google Analytics. Email Marketing.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Budget not in place? Are these truly leads? Not really. Not the right time? Need not realized?

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Valasys

JUNE 19, 2020

According to a report by Toolbox for Marketing, the email open rates from 2019 to 2020 have declined from 26.3% Regardless of the size of your business, you all must be strategically planning to judiciously spend your marketing budget. Focus on Optimizing the Digital Touch-points for now.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. Marketing Analytics. Analytics and reporting is how marketing pros worldwide determine the effectiveness of your marketing campaign. Marketing Automation. About the Author.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

distribion

NOVEMBER 2, 2016

A similar report done by Custora found that email drove 17.7% of all shopping transactions during the holiday season achieving the rank of third highest marketing channel to attract consumer purchasing. tips to create a rewarding and lucrative holiday email marketing strategy that will do just that. M – Be Mobile.

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

LEADership

JUNE 17, 2014

Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. Have we established our brand promise within the content marketing landscape? We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. That’s about SalesIntel and me.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email.

Marketing Budget 91

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 91

Valasys

AUGUST 12, 2019

With ABM, marketers can manage who will see their marketing content. ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. They create targeted material which in conjunction with the areas of interest the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Architecture of Marketing Automation versus CRM. If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Marketing Automation. Sometimes (volume limits).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Report accordingly. Example: $2.5

Account Based Marketing 130

Account Based Marketing ABM Top of Funnel Lead Ranking 130

Oktopost

OCTOBER 26, 2020

Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. Insightful analytics and reports . Easy access to Canva design tool. No free plan.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Complete Funnel Visibility and Reporting.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

ClickZ

DECEMBER 8, 2022

In addition, Amazon Advertising reports that nearly 74% of Amazon shoppers discover new products and brands while browsing their site, overtaking Google as the go-to for product research. The value of an omni-channel marketing tool . The retail media boom . Stay ahead of the competition .

Advertising Agencies 107

Advertising Agencies Paid Search Agency Work Management Planning 107

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Full Circle Insights. Target customers.

Marketing Attribution 107

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 107

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. But it's much more data-driven than starting with an marketer-created design. - These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

TrustRadius Marketing

NOVEMBER 20, 2022

To build your site on-premise, you’ll need an IT department with developers or third-party contractors to design and maintain it. For those with basic web design knowledge, free tools like Magento Open Source are available to help. This gives you more flexibility when it comes to multi-channel platform expansion.

Marketing Automation Services 52

Marketing Automation Services eCommerce Enterprise Management Work Management 52

Kaon

MARCH 25, 2020

The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Device-agnosticism (mobile, tablet, PC, touch screen). Virtual Events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Special reports — Think industry trends, what’s hot and buying guides.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Full Circle Insights

AUGUST 17, 2022

Full Circle’s third patent recognizes the unique technology that enables marketers to accurately capture, preserve, and report campaign attribution data inside their company’s CRM system. Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

Full Circle Insights 52

Full Circle Insights Marketing Budget Marketing Management Marketing Automation Services 52

accelerate agency

FEBRUARY 12, 2023

Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. A recent report by Brightedge found that 68% of online experiences begin with a search engine, but only 0.63% of those searchers will go beyond the first page of Google’s search engine result.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JANUARY 25, 2021

You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. Event marketing builds brand awareness. 64% of event marketers reported that the primary reason for hosting events is brand awareness for their company or products. Event Marketing Plan.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Allocadia

APRIL 3, 2019

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. digital advertising budget this year. According to eMarketer, programmatic buying will amount to about $14.88 billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40