B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

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Convince & Convert

JANUARY 8, 2014

A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Content Standard

JULY 14, 2021

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. What technology does the partner use to facilitate its content marketing services?

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Advertising Agencies Enterprise Management Work Management Marketing Management 136

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

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Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 114

Work Management Marketing Management Marketing Budget Budget Programs 114

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Are you donning your boxing gloves?

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Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

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Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Engagement is a key indicator of marketing success.

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Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. Forging a mutually beneficial relationship between marketing and IT is vital. The CMO and CTO didn’t have much in common a decade ago. That’s a considerable investment worthy of some risk management.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing Budget 112

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

Allocation 40

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Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Are you donning your boxing gloves?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. What are the different roles of marketing and content throughout the customer journey? How can customer journey mapping and planning help us secure budget and buy-in for next year?

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Martech

MARCH 14, 2022

If you’re like many of the marketers I’ve advised over the years, one of the biggest challenges is securing a consistent budget to build out a martech stack that’s fit for purpose. There are many possible reasons for this budget challenge. There are no shortcuts, so make sure you start here.

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Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

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Content Standard

OCTOBER 23, 2017

According to research from WARC , enterprise marketing technology budgets are projected to grow by an average of 10 percent next year, with technology accounting for 16 percent of overall marketing budgets. But it can often get overlooked in budget planning. This needs to be accounted for in a budget.

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Enterprise Management Budget Programs Work Management Marketing Budget 75

Allocadia

APRIL 28, 2020

This spring, every marketing organization across the globe stepped back and reevaluated their plans. After cancelling any in-person events and direct-mail programs, we all had the same thought: “where are these funds going now?”. And now we’re doing it in a constantly fluctuating market with shrinking budgets.

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Martech

OCTOBER 20, 2022

“Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” ” What is a marketing technologist?

Enterprise Management 90

Enterprise Management Work Management Marketing Management Marketing Budget 90

Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s.

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ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

DECEMBER 9, 2014

A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns.

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Allocadia

APRIL 26, 2019

The difficulty to align marketing metrics with business priorities was highlighted in the 2018-2019 Gartner CMO Spend Survey. It’s not that marketers want to be seen as cost centers – the opposite! Marketing is a revenue driver for the organization, but they need the right tools to speak the C-suite’s language.

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Allocadia

JANUARY 17, 2019

The difficulty to align marketing metrics with business priorities was highlighted in the 2018-2019 Gartner CMO Spend Survey. It’s not that marketers want to be seen as cost centers - the opposite! They can do this by demonstrating alignment between marketing activities and corporate-level strategies and goals.

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The Effective Marketer

MARCH 24, 2011

Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Like Be the first to like this post.

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B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

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Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The conventional sales funnel has also changed for good.

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Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

Customer Experience Matrix

MAY 26, 2023

The marketing technology industry has been a rare exception with few constraints on either factor. There’s also an almost esthetic judgement that a market so large is just too unruly, and that the growing number of systems used by each marketing department must indicate substantial waste and lost control.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

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Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? Here are some scary figures from Gartner’s research. I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. Most expected budgets to be cut by 5%-15%, but quickly recover.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? Here’s some scary figures from Gartner research. I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. Most expected budgets to be cut by 5%-15%, but quickly recover.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. who should also be involved. See item #1 above.).

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chiefmartech

MARCH 27, 2017

For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. One of the biggest recent shifts is treating your martech stack as a strategic capability and asset, rather than a set of tactical tools or “shadow IT.” Always Design for Change.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Zoominfo

JULY 14, 2023

Content creation: Every marketing strategy needs a core set of materials that speak to your products, explain your company mission, and showcase how you can support other businesses. As a result, the average marketing leader devotes 12% of their annual budget to a social media strategy.

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Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research. Count me in.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

ClickZ

SEPTEMBER 5, 2019

According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs. The rate of change is high, so flexibility is key.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing Budget 97

ClickZ

APRIL 15, 2020

The ability to sell software as a service changed that since the upfront investment in software and the onboarding process were better aligned with how marketing budgets worked. Engagio connects to a company’s existing systems like CRM and marketing automation to deliver an account-based lens.

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