B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Both are working toward different, conflicting metrics.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders.

Trends 101

Trends Marketing AI Work Management Planning 101

SnapApp

JULY 26, 2018

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. Plan out your approach and what you’re going to do.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Architecture of Marketing Automation versus CRM. Channel Management. Case Management. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Terminus

MAY 16, 2017

VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched and scaled an innovative account-based marketing program with Terminus. Shifting from Inbound to Account-Based Marketing. Shifting from Inbound to Account-Based Marketing.

Account Based Marketing 22

Account Based Marketing Enterprise Management ABM Work Management 22

Martech

APRIL 28, 2023

But it’s also true there have been hundreds of conversations with MarTechBot, some of which have been multi-question threads with increasing specificity. For example in a single chat, a user asked these two questions back to back, getting answers for both: What are the key considerations before we conduct a full marketing technology audit?

Peer-to-peer 95

Peer-to-peer Marketing AI Budget Programs Marketing Budget 95

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees.

Marketing Attribution 107

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 107

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. And that’s a huge deal. MarchTech 2021: A Look Ahead.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Marketing Graham

SEPTEMBER 13, 2019

For many years I’ve used 2% of company turnover as a guide for marketing spend. But it now seems that figure may be out of date – it’s time to rethink my budget benchmarking. I find marketing budget benchmarking really useful – especially when I’m pleading with the CEO for more money.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Adobe Experience Cloud Blog

JUNE 24, 2013

We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. There are no more mass channels (consumers expect personalized conversations). Buyers are harder than ever to reach using traditional channels and media outlets. The rise of content marketing.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. This is in contrast to traditional marketing. But, in order to get a competitive advantage from content marketing, you need to have a strategy. Take Demandbase for example.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. Platforms like Google Ads allow companies to bid on keywords to increase ad visibility. The main goal? And it continues to grow.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Full Circle Insights

SEPTEMBER 30, 2020

Some trendsetting companies have already announced that employees can work from home on a permanent basis or at least through next summer. Virtual events will continue to be a force in 2021, so plan on brushing up on your virtual event production skills for more success in 2021. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. 3) 75% of B2B companies do not measure or quantify social media engagement. Email Marketing and Automation.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Spice Up Your Marketing Funnel.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

SEPTEMBER 8, 2021

As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

MAY 10, 2021

Unique Visualization Feature Maps Out Digital and Non-Digital Touchpoints Across Sources and Over Time, Showing Prospect Opportunities from Creation to Close. Digital Explorer maps out prospect touchpoints over time, via digital and non-digital sources, illuminating the customer journey from opportunity creation to closed deals.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

NOVEMBER 24, 2020

Company Helps Customers Succeed in Economic Climate Transformed by Pandemic. The company remains focused on helping customers succeed in a transformed economic climate. Following this news, the company was also awarded U.S. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Spice Up Your Marketing Funnel.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. Optimize Your Marketing Mix in Salesforce.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

JANUARY 28, 2021

Here are three ways to prepare to manage disruption. One dilemma companies struggled with in the pandemic economy was whether to focus on customer retention or retool their approach to accommodate a changed marketplace. But in a disrupted marketplace, a company’s Ideal Customer Profile (ICP) may change. CMOs: Now More than Ever.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

Agile teams are led by a scrum master who sets the tone and holds everyone accountable, and teams might include a media buyer, art director, copywriter, UI designer, SEO expert, etc. If it doesn’t pan out, the company doesn’t lose much since there’s not a significant amount of time invested, a few weeks at most.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. Now, because of social distancing, you’ve likely reallocated those budget dollars to digital channels so you can keep engaging with customers. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

MARCH 19, 2021

There was a huge shift to digital channels. There were marketing budget cuts at many companies. The industry is seeing a rapid evolution and marketers are looking for insights as to what is next. Great leaders keep their eyes on the prize, which is creating measurable value for the company.

Lead Ranking 80

Lead Ranking Sales Management Marketing Attribution Planning 80

Full Circle Insights

JANUARY 13, 2021

“We are incredibly honored and excited to have our Digital Source Tracker named as one of the year’s most innovative technology products and look forward to the opportunities ahead as the demand for better marketing and sales data grows.”. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Optimize Your Marketing Mix in Salesforce.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

JUNE 30, 2022

That event creation then triggers a flow that updates the FCCRM Threshold field, which sends a command to Full Circle to add Maria to the campaign. Because we’re doing this from a task, we’ll need to create a flow that is triggered by the creation of the event. Want to learn more about designing flows to fit your marketing strategy?

Marketing Attribution 52

Marketing Attribution Sales Management Lead Ranking Outreach 52

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

AUGUST 16, 2021

And if you’re a business leader, National Nonprofit Day is a great time to think about how your company can support worthy causes through nonprofits all year long. For-profit companies are in business to make money — it’s right there in the name. But when companies combine their efforts, the results can be transformative.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

AUGUST 8, 2021

Note that the two charts are designed to give you two different perspectives on the same data. The left chart is designed to show you at a glance how many touches this user had in the selected time frame. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Got CMO Skills?

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Full Circle Insights

NOVEMBER 25, 2020

The C-Suite has to know that a key component of agile marketing is making budget adjustments to current campaigns and that marketing budgets are being optimized. Keep them current on major transfers of budget line items from inefficient campaigns to more effective ones. Optimize Your Marketing Mix in Salesforce.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

MAY 20, 2022

content your company created), starting with shorter-form content and then serving up longer-form items in a nurturing sequence. Research Brief: Marketing ROI: Adapting ROI Concepts For B2B Tactic Or Program Evaluation. Top 10 Reports Your CMO Wants from Digital Marketing. Guide to 2nd Half Planning with Campaign Insights.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98