Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The ROI Guy

JANUARY 17, 2011

To address the frugal buyer, leading sales enablement groups and marketers are now providing tools to help buyers diagnose their issues, justify solutions, and compare to prove superior value. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. 6:20 AM Andy said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g. Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Research has revealed that buying cycles have changed dramatically through the Great Recession, as: 62% of technology vendors need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

DECEMBER 14, 2005

Following such generalized advice can lead to spending misallocation and competitive disaster. Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

The ROI Guy

JULY 22, 2010

This easy-to-use tool is accessible through ShoreTel’s public Web site and is based on the TCO industry standards that Alinean has established, incorporating independent third party research from leading firms. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

Seemingly untouchable business empires crumble and disappear practically overnight. I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!)

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. white papers per month in order to educate themselves on opportunities, best practices and solutions. Do White Papers Still Rule?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40