Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Check back for more updates from Eloqua Experience Europe, and follow the event discussion on Twitter #EE13.

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5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

BtoB Magazine kept it short and sweet with a quick review of what the law entails, and mentions less stringent laws are being batted around by US politicians. It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman.

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Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing.

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.).

How Do You Define and Mine Modern Marketing?

Modern Marketing

Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Stay tuned for the Eloqua Modern Marketer Scorecard simulator, coming soon.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. B2B marketers struggle with common challenges.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

What the Twitter IPO Means for Marketers

Modern Marketing

Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. According to the 2013 study by BtoB Research: Defining the Modern Marketer: From Real to Ideal , “26% of marketers cite weakened effectiveness of marketing as a key driver for evaluating the need for Modern Marketing strategies.”. Tweet your questions ‘ @robheerdegen @Eloqua ’.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. BtoB Magazine Website: www.btobonline.com.

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6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

Modern Marketing

He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Dan Morefield - Leads360 Ken Murray - VanillaSoft Inc Bill Nussey - Silverpop Kirtan Patel - LeadOrganizer Joe Payne - Eloqua Jeff Pedowitz - The Pedowitz Group James Pennington - Anderson Direct Marketing Maria Pergolino - Marketo Barbara Pfeiffer - Nurture Institute Debbie Pierce - NitroMojo Eric Rabinowitz - Nurture Institute Sam Reese - Miller Heiman Inc. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management.

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. BtoB Magazine Website: www.btobonline.com.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.

4 Fantastic Fundamentals of Modern Marketing From Stan Lee

Modern Marketing

A certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . Register today for Eloqua Experience.

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4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Eloqua and CMO.com helped coordinate survey information.

10 Tips to Help You Become a ‘Superhero’ Marketer

Modern Marketing

We collaborated with BtoB on recent research that highlighted how Modern Marketers understand the competencies that are required in their jobs, but admit falling short on cohesively connecting the right mix.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. EloquaEloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages!

The State of B2B Lead Nurturing [New Benchmark Research]

Modern Marketing

He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks BtoB Magazine!

5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua. By Amanda F. Batista, Guest Post.

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5 Ways Social Media Can Drive Revenue

Modern Marketing

Tomorrow I’ll be exploring these with Altimeter’s Jeremiah Owyang and BtoB Magazine’s Kate Maddox during a free webinar. 5 Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Is Lead Generation Slipping Away From Marketing?

ViewPoint

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

How Much Should You Pay For Content?

Paul Gillin

Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not.

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What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

Social Flash Mobs – Christopher Hosford, BtoB Magazine. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” ” It was a crazy year, full of ups and down, and big changes.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Marketing Automation Update: Manticore VII Released

WebMarketCentral

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced.