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5 B2B Content Strategies that Make the Customer the Star of the Story

Content Standard

Skype has been a long-time devotee to building a brand story through client success. As the Stanford Graduate School of Business notes, Skype has leaned on a marketing strategy that focuses on businesses and workers who use its service for “everyday moments.” Only 33 percent employ an editorial manager, for example.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

“We’re integrating the story with the sale messages, trying to make them the same thing.” About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. If you could do a Skype call with any living person, who might that be and why?

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Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Paul: Welcome back to another installment of sales pipeline radio.

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Top seven chatbot platforms and tools available

ClickZ

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. to cater to post-sales queries, help customers track their orders, and more.

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How to Work with Influencers: The Ultimate Guide

Hubspot

That’s why brands see the value of turning to influencers to reach or engage new audiences -- it’s a way to broadcast their messages as told by an authoritative source that people actually pay attention to. Below, we’ve outlined seven tactics to try. 7 Ways to Work with Influencers. 1) Gifting Goods and Services. 6) Guest Posts.

Blogger 101
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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Jim says as much when he notes, “The processes are going to be automated. Embracing your brand’s ambitious purpose is the antithesis to broadcast or mass marketing. Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology. A lot of innovation.

CMO 48
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Why We’re Thinking About Messaging Apps All Wrong

Hubspot

Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. Part of understanding the import of messaging apps is zeroing in on what makes them different from traditional communication channels such as broadcast or social media. Well, let's take a closer look.