Remove Broadcasting Remove Cable Remove Social Networks Remove Video Marketing
article thumbnail

What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned.

article thumbnail

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. Though that deal does not include games.)

Cable 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

article thumbnail

Will Twitter’s Live Video Content Become the New TV?

Content Standard

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media.

Cable 40
article thumbnail

YouTube Marketing: Creating Your Brand

Brightedge

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text.

Youtube 59
article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Video Ads Video ads typically appear before, after, or during streaming content. However, some might expand the definition of video ads to also include display ads that contain video within them. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Video Ads Video ads typically appear before, after, or during streaming content. However, some might expand the definition of video ads to also include display ads that contain video within them. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.