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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. What will they do in the virtual scenario that presents itself in 2020?

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Why Virtual Event Rehearsals Matter [+ a Checklist to Do Them Right]

SpotMe Blog

Virtual Event Rehearsals Improve Participant Experience. The virtual event experience should be at the center of your planning process. It doesn’t matter how brilliant your speakers are or how informative your webinar is if your attendees have a terrible time. . Rehearsals Reduce Presenter Anxiety.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

In-Person B2B Events: Back and Better Than Ever (But Different) In-person B2B events are back, in a big way. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Half of all event organizers plan at least 11 total events per year.

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Webinar Winning: Secrets of a Weatherman

Adobe Experience Cloud Blog

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. Connect with Your Audience.

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How to tackle the challenges of running successful hybrid events

Martech

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” Remember conference calls?

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Content marketing statistics for video. A full 92 percent of marketers who use video say video content is an important part of their marketing strategy. 87 percent of marketers say that their marketing efforts have increased their website traffic. video #marketing Click To Tweet. Pew Research ).

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

Knowing that Facebook is putting so much weight behind this platform presents a big opportunity for brands. Facebook is going to build that real-time audience for you with people that are already following your page, and it’s going to go that extra mile for you to make sure you're grabbing people's attention. Choose a date and time.