The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. What’s the secret to an effective Webinar invitation? •

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. What will they do in the virtual scenario that presents itself in 2020?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SpotMe Blog

JUNE 2, 2021

B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Do’s and Don’ts of Marketing During COVID-19.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Webbiquity

SEPTEMBER 12, 2023

In-Person B2B Events: Back and Better Than Ever (But Different) In-person B2B events are back, in a big way. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Half of all event organizers plan at least 11 total events per year.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Content4Demand

DECEMBER 12, 2019

The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year. Were you too busy to attend our recent webinar in ON24’s Scrappy Marketing Series? The Voting Lines Are Open The 2020 B2B’s Choice Award.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. I’m really mandated from the business to run event programs, all that you can think of. Our event portfolios is very vast. We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. We don’t.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Not only do events benefit their hosts and sponsors, but they also enrich the lives of their attendees. potential customers.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Belkins

JULY 15, 2019

Trying one trendy strategy after another, they fail to bring instant results. Meanwhile, cold emails are a completely different thing. Not only they are not as intrusive as cold calls, but they also provide an opportunity for the most productive and efficient strategy to this day: content marketing. Presentations.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Heinz Marketing

AUGUST 17, 2020

I think that when people are now getting so much webinar fatigue and Zoom fatigue that they don’t want to sit and watch a square box with someone talking with slides right next to it, they’re looking for something high energy, and exciting, and, more importantly, different, I think, than anything. .

Top of Funnel 134

Top of Funnel Work Management Lead Ranking Trade Show 134

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. A hybrid or virtual event example is data insights created during polls. This equipment is important at in-person and hybrid events to ensure all participants can hear clearly. Event planning terms: B. Consumer show.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint.

Lead Generation 120

Lead Generation Generation Leads Lead 120

SmartBug Media

MARCH 24, 2020

Knowing that Facebook is putting so much weight behind this platform presents a big opportunity for brands. Facebook is going to build that real-time audience for you with people that are already following your page, and it’s going to go that extra mile for you to make sure you're grabbing people's attention.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

OCTOBER 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market MarketingSherpas posted their B-to-B Lead Generation Summit Notes.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Podcasts vs. Webinars which is better? These experts can become a source of speakers and webinar presenters.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. It’s important to do some research on the event organizer before the event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Webbiquity

SEPTEMBER 25, 2018

And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. Three of those findings are presented below.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

markempa

JUNE 13, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What’s better is that the problem can often be tied to a specific event or events. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Brandpoint

MARCH 24, 2020

Are your events canceled? As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That being said, I completely disagree with the definition of thought leadership as presented.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Hubspot

MARCH 1, 2012

These marketers responded to the surveys based on the needs they saw among their own clients. In fact, 73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year. How Do You Integrate Your Offline and Online Marketing? Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. Good follow-up strategy I thought to keep me engaged.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Did I forget a conference? Let me know and I’ll update the list.

Conference 100

Conference Planning Work Management Marketing Management 100

Heinz Marketing

JUNE 8, 2020

Every episode of Sales Pipeline Radio is always available on demand, past, present and future, at salespipelineradio.com , as well as Google play, the iTunes store and anywhere where fine podcasts are available. Every week we are featuring some of the best and brightest minds in sales and marketing. They made an exception for us.

Top of Funnel 88

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 88

Bluetext

NOVEMBER 24, 2020

2020 has been the year of transitioning workforces, meetings finally turning to emails, new office place attire, and most of all, virtual conferencing. With pandemic restrictions putting a pause on in-person interactions, many industry conferences, trade shows, and events have been forced to postpone, cancel, or adapt. .

Trade Show 37

Trade Show Paid Search Agency Lock-In Advertising Agencies 37