Remove webinars
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How to engage bloggers down the long tail

Biznology

In a post-Internet world, this is best handled online, for efficiency’s sake. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

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How to Engage Bloggers Down the Long Tail

Biznology

In a post-Internet world, this is best handled online, for efficiency’s sake. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 162
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Is Your Twitter Addiction Paying Off

Convince & Convert

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

App stores make it exponentially more efficient to monetize apps. Device optimization for the various browsers is almost as inconvenient as the app stores. This will change over time, but still represents a near-term hurdle. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You are becoming one of my favourite bloggers! a vote for integration) [link] [link] Josh Shua Peters RT @jaybaer: Why is your email and social media being handled by different people? (a a vote for integration) [link] [link] Sumo Group Great article Jay – as always.