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Lenny's Newsletter
SEPTEMBER 5, 2023
Cold outbound works—if done creatively. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. That’s why they work. In B2B, it always starts with hand-to-hand combat. PR can work, but rarely does. Do any fit your ideal customer profile?
Biznology
DECEMBER 4, 2012
These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. I was installing a new personal consulting web site over the weekend and I was reminded of this.
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Webbiquity
MAY 31, 2022
With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. And for banner images, you can be creative with brand-relevant icons and quotes like Amazon.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.
Convince & Convert
SEPTEMBER 21, 2010
It’s about having a strategy for making your company or organization more like a person and less like a machine. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. It’s about humanization.
Convince & Convert
FEBRUARY 23, 2010
One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? Sweet-Art Designs?
Valasys
JULY 20, 2023
Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?
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