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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity.

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How to use pricing analyses to grow your business

ScanmarQED

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

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The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 2

ScanmarQED

This blog is a two-part series on pricing in Revenue Growth Management. Part 1 gave you a more introductory look at pricing, covering some surface-level topics. In this blog, part 2, Wâtte will give you a deeper dive into pricing, covering price elasticity, how to set your product’s optimum price and the importance of data.

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

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Using slowed growth to build efficient marketing systems

Heinz Marketing

In most cases, you will get a better idea of where you need improvement from talking to them than anything I can offer in a blog post written for a general marketing audience. Stack Elasticity. In a recent course on positioning within a recession, I discussed the importance of being realistic about the elasticity of your product.

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Attributing your brand vs market impact

ScanmarQED

We began the series by investigating price analytics and price elasticity, then looked at revenue optimization and choosing the right KPIs. This is the last part in our Master Class series and we hope you have had interesting insights following this series so far.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Engagement channels should have one of three goals: acquire, nurture, or convert leads.